Blog

Posts in three parts: stream design (overlays, emotes, packages), game (character design, 3D assets) and video (YouTube documentary editing, game trailers, thumbnails).

Stream · · 2 min read

Streamer character design: cartoon, realistic, mascot or 3D?

Your face drawn as a character is the core of most stream identities. Cartoon, realistic portrait, mascot badge or 3D — what each style is good at, with real examples from SinglePlayer, MRTHIRA, xB2TU, SadoBASGAN and ChristianBoys.

Video · · 2 min read

Documentary voice-over: AI voice or a human narrator?

AI voice-over versus a human narrator for YouTube documentaries: cost, speed, consistency, emotion, languages and the effect on the edit. Which suits which channel, and what to watch in AI voices.

Video · · 2 min read

YouTube Test & Compare: how to A/B test three thumbnails

Use YouTube's Test & Compare to upload three thumbnails to one video and let watch time pick the winner: step-by-step setup, how long it takes, and how to make the three thumbnails actually different.

Game · · 2 min read

How to make a game trailer: hook, proof, close

Game trailers for mobile and PC, step by step: picking one promise, the first 3 seconds, gameplay capture, text that reads on mute, music and the end card. With examples from our Per Regna campaign.

Video · · 2 min read

Faceless YouTube channel: how documentary videos get made

A YouTube documentary without ever going on camera: voice-over, scene edit, motion graphics, captions and thumbnails. We compare noir motion, flat 2D illustration and soft illustration styles through our own work.

Stream · · 2 min read

Kick or Twitch? Where a new streamer should start in 2026

Kick vs Twitch from a streamer's point of view: revenue split (Kick 95/5, Twitch 50/50 – 70/30), discoverability, audience, rule differences, and how to exist on both platforms with one channel identity.

Stream · · 4 min read

How to build a streamer's universe: 10 steps from logo to clips (the complete guide)

The streamer's universe: a full identity starting from channel name and character and reaching logo, palette, banner, offline, overlay, panels, emotes and badges, animated screens, stinger, alerts, animated profile picture, social media kit and weekly clips. Order, rules, sizes and a guide for every step.

Game · · 2 min read

Channel mascot design: 2D or 3D, where it is used, how it is made

Streamer and brand mascots: the same character from character design to emotes, Starting Soon, animated profile picture and website. 2D illustration vs 3D model, turntables and image sequences, how it differs from a VTuber, with Creatune's own mascot as the example.